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Dancehall fashionista Michelle ‘D’Angel’ Downer-Davis held centrestage at the launch of her latest video, Stronger, which was held in the Jonkonnu launch in the Hilton hotel in New Kingston on Wednesday. She arrived in a limousine and emerged to stutterflashes of several cameras and the glare of video cameras, before sashaying down the red carpet where her guests were waiting for her arrival.

The guests represented a melting pot of persons drawn from varying socio-economic groups and backgrounds, underlining the broad appeal of the female deejay. The event was attended by several dancehall personalities such as Beenie Man, Stacious, heavyweight producer Sonny Spoon, industry executives like Free People Entertainment CEO Cabel Stephenson, marketing maven Tameka Reynolds, dancehall trio Voicemail, UWI lecturer and cultural commentator Dr. Carolyn Cooper. The launch even attracted corporate movers and shakers like G Force brand manager Karlene Walters.

Ms. Walters, one of the night’s speakers, was particularly effusive in her praise for D’Angel, announcing that G Force’s sales had tripled since D’Angel had been contracted to be the face of the new campaign.

“Unbelievable. We’re in awe. She breathes, and sleeps the brand,” Ms. Walters said.

“I have never met anyone in the industry as full of passion, as determined and strong as D’Angel and I am equally proud to be a part of this event,” Ms. Walters said.

During her brief address, D’Angel described herself as being ‘strong like the Rock of Gibraltar’.

“Nothing in the world can break me, nothing can break D’Angel,” she said, before giving her own assessment of her favourite scenes in the music video which predictably revolve around her two year old son who makes an appearance in the video.

“Marco Dean taught me to be grounded and to be focussed and to have a sense of responsibility for this life that has been placed in my hands,” she mused.

Dr. Cooper also spoke briefly during the event. The effervescent Denise Hunt emceed the event admirably, injecting just the right amounts of good-natured teasing and witty barbs to keep the audience entertained throughout the night’s festivities.

Highlights of the event included the actual showing of the video which drews oohs and ahs from the assembled crowd, a taped message from long-time friend Delly Ranx who was absent because of a previous engagement, and a violently green outfit worn by Beenie Man. D’Angel’s husband, as expected, was the life of the event and was photographed showing Dr. Cooper how to do the Nuh Linga dance.